- January 23, 2015
Ting aims to describe the potential of a sharing system of transportation.
The area of the research was Shanghai and more generally China.
The service offer is a product service system to share a taxi ride in the Shanghai’s area,
particularly between the airports and the city center.
The purpose is to improve the actual public and private transportation situation in China,
then to create a network of shared taxi rides implemented through a smartphone application.
The project developed from a first desk research, to a field research,
based on 2 different methods, an online survey
and a questionnaire that took place in Shanghai’s Airports and Train Stations.
The project then went through a customer journey map, a basic business model to study the financial flows,
and finally the branding and design of an app prototype.