ISeeChange is a climate startup that helps communities document and respond to weather challenges like flooding.
As the sole designer, I shaped the end-to-end user experience across web and mobile platforms during a pivotal stage of growth.
The products we developed helped improve how communities report climate impacts on ISeeChange. They also made the platform more accessible for partners and cities, and unified the brand through a cohesive design system.
The Customer Dashboard was my first, and most complex, project at ISeeChange:
a map-based tool built for cities and utilities to explore citizen-submitted climate data for both real-time response and long-term planning.
To support its multi-use functionality, I designed a detailed sitemap and navigation system that could accommodate layered features, such as map and list views, without overwhelming users.
The platform includes three levels of navigation, each designed to help users manage complex climate data with ease:
Main menu
core sections: Projects map, Settings, User Groups, and Surveys.
Filter panel
lets users narrow data by region, time, status, severity, topics, attributes, and groups.
View controls
switch between sightings, sensors, and user data in list or map views.
The prototypes, developed from the initial mockups, were designed to support incident response and infrastructure planning.
We tested them with cities and utilities to assess usability and understand which features and workflows were most effective in real-world scenarios.
We ran usability tests with officials from the City of Miami, Miami-Dade County, and New Orleans.
These sessions helped us understand how easily users could navigate the platform, and shaped which features mattered most based on workflows and priorities.
The final interface combined all tested elements into a clean, responsive design. It was tailored for city officials and utility teams, with a focus on clarity, speed, and confident decision-making.
Beyond the dashboard, I conducted qualitative interviews with active users to uncover pain points and unmet needs.
Insights from these conversations directly informed new posting and tracking flows that better aligned with real user behavior.
These improvements increased engagement and made the platform easier to use over time.
Insights from these interviews led to a broader redesign of key parts of the main apps and websites.
We reworked navigation patterns, redesigned the post creation flow, and helped shift the overall product direction to support how users interact.
To support the redesign, I was responsible for setting up, structuring, and maintaining the Design System at ISeeChange.
This system served as a foundation, ensuring a consistent and cohesive user experience across the apps, websites and customer platform.
We faced a significant drop-off at the signup/login stage, with the existing form underperforming.
To address this, I designed and implemented an A/B test for a revised form. Using Mixpanel flows and Hotjar recordings, I analyzed user behavior and pinpointed friction points.
The new version showed a clear improvement. Conversion rates increased to 80%, and user errors and drop-offs significantly decreased.
To address inconsistent and low-detail user reports, we designed FloodTracker and HeatTracker, guided posting flows focused on flooding and extreme heat.
These tools helped users share more structured, relevant observations, improving data quality for community storytelling and city-level climate analysis.
As a final step, I designed and launched a new partner portal in Webflow.
A public-facing site that helps ISC attract and onboard new partners.
It clearly communicates the value of the platform, showcases use cases, and makes it easy for organizations to get in touch.
To support outreach and growth, I set up lead generation funnels using clear CTAs and downloadable assets.
