85% – completion on climate-reporting flows
20% – increase in B2B leads driven by website and brand overhaul.
0→1 – design system unifying B2B + B2C
Climate Tech Startup
ISeeChange
ISeeChange is a climate-resilience startup tackling weather challenges like flooding and extreme heat.
I redesigned the B2B city dashboard and the B2C tracking apps, and unified them under a single brand and a 0-to-1 design system.
Platform
Web · iOS · Android
Focus
Data, UX and Design System
Tools
Figma, Mixpanel, Hotjar, Webflow
Impact
Methods
Map-based B2B dashboard + B2C flood/heat trackers
Webflow partner portal with lead funnels
Mixpanel – Hotjar to identify and fix user friction points.
Figma MCP – Connected for quick Design System tests
Customer Dashboard
The Customer Dashboard was my most complex project at ISeeChange.
It’s a map-based tool that helps cities and utilities explore citizen climate data for real-time response and long-term planning.
To manage that complexity, I designed a layered sitemap and navigation that could handle features like map and list views without overwhelming users.
Navigation
The platform has three levels of navigation, each built to manage complex climate data with ease:
Main menu
Projects map, Settings, User Groups, and Surveys.
Filter panel
Narrow data by region, time, status, severity, topics, and groups.
View controls
Switch between sightings, sensors, and user data in different views.
Prototyping
We turned the initial mockups into interactive prototypes and tested them with cities officials.
Those sessions helped us see which features and workflows held up in the real world.
Usability and Final Designs
We ran usability tests with officials from the City of Miami, Miami-Dade County, and New Orleans.
The sessions shaped which features mattered most and how easily people could navigate the platform.
From there, we pulled every tested element into a clean, responsive interface tailored for clarity, speed and confident decisions.
Apps and Web
Beyond the dashboard, I ran qualitative interviews with active users to uncover pain points.
Those insights directly shaped new posting and tracking flows that matched real behavior and made the platform easier to use over time.
Apps Redesigns
The same insights also led to a broader redesign of the apps and websites.
We reworked navigation patterns, redesigned post creation, and shifted the product direction to match how people actually use it.
Design System
I set up, structured and maintained the design system at ISeeChange.
It became the foundation that kept the experience consistent across apps, websites and the customer platform.
Data Analysis - Hotjar and Mixpanel
I used Mixpanel and Hotjar to move past assumptions. Together, they helped me isolate a friction point in the signup flow.
We designed an A/B test that raised conversion to 80%, proving that data-informed design could clear a long-standing bottleneck.
Polished UX Flows
The new version showed a clear improvement. Conversion rates increased to 80%, and user errors and drop-offs significantly decreased.
New Posting Experience
To fix inconsistent, low-detail reports, we designed FloodTracker and HeatTracker.
These guided flows focus on flooding and extreme heat, helping users share more structured observations.
In turn, that improved data quality for both community storytelling and city-level analysis.
Partner Lead Generation
As a final step, I designed and launched a new partner portal in Webflow.
It communicates the platform’s value, showcases use cases, and makes it easy for organizations to get in touch.
I also set up lead-generation funnels with clear CTAs and downloadable assets to support outreach and growth.
