Salesoar redesign project was completed in Florence, Italy in 2015. The startup works on the efficient creation and management of large-scale search engine advertising campaigns for eCommerce.
My role regarded the visual design, UI and UX study of the commercial website and internal platform.
My work started from the design of a coherent and interesting imagery for the startup. I worked on the visual identity that had to represent an immaterial product, merging the automatization, social advertisement, and technology aspects of the startup. Project realized with Mario Veri and Emilio Potenza in Florence, Italy.