An Italian company specializing in electrical systems, Wi-Fi, and smart home devices, seeking a refreshed digital presence to better communicate service value. elettropotenza.it/
Elettropotenza
Brief
Redesign and simplify the website structure, service offering, and brand identity. Clarify core strengths and reposition the business online, through remote collaboration across Madrid and Italy.
Methods
Restructured site hierarchy with detailed sitemaps, designed wireframes and interactive prototypes for web and mobile, and explored engaging animations to boost potential client interest.
We redefined the hierarchy and structure of the site through detailed sitemaps that clarified the different services.
We created wireframes and interactive prototypes to demonstrate how the website and mobile versions should respond to user interactions, and we also explored animations designed to engage potential clients.
Most of the UX and UI work was done in Sketch, while prototyping and asset handoff to developers were managed through InVision.
In this project, I focused primarily on the website structure, visual assets, and shaping user interactions in close collaboration with our developer.
