- Built the brand identity and visual language 0→1
- Took the product through two iterations, web to mobile-first
- Shaped flows alongside a user researcher and psychologist
Wellbeing Startup
Wemby
Wemby is a B2B wellbeing platform delivering curated exercises through a native app, built for companies investing in employee mental health. I led the brand, end-to-end UX/UI, and a later mobile-first redesign.
Platform
Web · iOS · Android
Focus
Brand, UX/UI, service design
Tools
Sketch, Invision, Zeplin
Impact
Methods
- User interviews and surveys to define the first persona
- Perspective grid and Service Design Blueprint from findings
- Prototyped onboarding, exercises, daily checks and coaches
Research
We started with quick user interviews and a survey to gather qualitative and quantitative signals.
From the results, we shaped a first persona. Then we built a perspective grid on those findings to frame the main user problems and explore solutions.
Service Design
Three things became the backbone of the product: activities, the goals behind them, and an assigned personal coach.
We turned the research into a Service Design Blueprint and tested it with early users. That surfaced risks and pain points in onboarding, setup and the first flows.
The first prototypes of the platform were based on both desktop and mobile.
Objectives in particular were a big focus of the product, giving an idea of improvements and developments to the final user.
We split them into two areas: body (lose weight, exercise weekly, build muscle) and mind (meditate, reduce stress, nurture relationships).
Mobile-First Redesign
After a shift in the startup’s direction, we refocused on a smartphone app.
We rebuilt the product mobile-first across onboarding, exercises, daily checks and coaches.
I worked closely with the researcher and psychologist who designed the tasks. Together we kept the UX simple and the visuals calming: full-screen, relaxing imagery to introduce each task, short copy, and clear, easy steps.
