Zuper is a German startup focused on personal finance, budgeting, and savings. Its app lets users manage multiple bank accounts from one screen.
As Lead UX/UI Designer, I collaborated with two designers on prototypes and user flows, while also helping develop the brand identity.
My role covered the app experience for iOS and Android, website design, print materials, and building a design system to ensure consistency across platforms.
Competitive analyses of budgeting apps, fintech, and digital banking platforms were conducted to identify features to adopt, adapt, or discard.
Additionally, heuristic evaluations of our own user flows and UI elements were performed to identify and resolve design flaws in our product offerings.
Each new feature we developed was grounded in initial research conducted with our users and potential customers.
Through user interviews and surveys, we identified primary and secondary design (and later marketing) personas to better understand and address the behaviors and needs of our target users.
The flow of the app were discussed, iterated on and finalized with different stakeholders, mainly our Product Managers and Designers.
Customer Journey Maps were also made to analyze and read potential edge cases, and specific interactions with our product, from multiple perspectives.
The define and ideate phases were based on problem statements refined through user research and surveys. For each project, we used “How might we” questions to frame core needs and guide ideas.
For example, one key question was: “How might we make it quick and easy for users to navigate their bank accounts?” This sparked quick sketches exploring simpler flows and navigation patterns.
From quick sketches and ideas, we usually passed to digital wireframes that were analyzed and assessed with developers, and finally organized into interactive prototypes.
Those prototypes, when possible, were again tested with customers and iterated on, before the test and production versions of the android and iOS app were released.
Another important element that was developed in a team effort was a Zuper design system.
We started defining a color palette and typography hierarchy. From there we created a structure and ramification of assets, components and patterns for the apps usage.
Finally, we added illustrations based on our iconography and interactive elements.
Creating a design system helped us maintain consistency throughout our work.
It ensured uniformity across every step of the app, website, and various project iterations.
