Shipped the iOS and Android apps end to end
Built a 0→1 design system unifying app, web and print
Led a team of three designers
Fintech Startup
Zuper
Zuper is a German fintech startup that helps people manage budgets, accounts and spending from one mobile dashboard. As Lead UX/UI Designer I led the apps’ UX, branding and a 0-to-1 design system across iOS, Android and web.
Platform
iOS · Android · Web
Focus
App UX/UI, branding, design system
Tools
Figma, Principle, Analytics, Sketch
Impact
Methods
Competitive analysis across budgeting, fintech and banking
Heuristic evaluation of our own flows and UI
Personas defined from user interviews and surveys
Sketches → wireframes → tested interactive prototypes
Research & analysis
We ran competitive analyses across budgeting, fintech and digital-banking apps.
This helped us decide which features to adopt or drop. We also ran heuristic evaluations of our own flows to catch design flaws early.
Every new feature started from research with users and potential customers.
Personas & journeys
Through interviews and surveys, we identified primary and secondary personas.
These helped us understand the behaviors and needs of our target users. They also shaped our marketing strategy later on.
App Flows
We discussed and iterated on app flows with product managers and designers.
We also built customer journey maps to spot edge cases and read specific interactions from multiple perspectives.
Define & ideate
We framed problems as “How might we” questions, for example “How might we make it quick and easy for users to navigate their bank accounts?”, then explored simpler flows through rapid sketching.
Prototypes & testing
Sketches became wireframes reviewed with developers, then interactive prototypes.
Where possible we tested with customers and iterated before releasing test and production builds for iOS and Android.
Design System
I helped build the Zuper design system as a team effort.
Starting from colors and type hierarchy, then a structured library of assets, components and patterns, finishing with custom illustrations and interactive elements.
It kept the app, website and every iteration consistent.
Consistency
Creating a design system helped us maintain consistency throughout our work.
It ensured uniformity across every step of the app, website, and various project iterations.
